Future

the definition of future is a period of time after the moment of speaking or writing. in this case you talk about it as though it is still to come. the word Future makes me think about unpredictability and how anything can happen. it also makes me think about my future and where i see myself in 5 years. i think future connotes the unknown which a lot of people tend to find scary or frightening. people don’t like the uncertainty of not being able to plan ahead and anticipate things. Uncertainty effects a lot of people due to the way they perceive the future and the type of mindset they have on the way forward. Positivity towards the future makes a massive difference towards productivity and how you react to situations that unfold in front of you.

Research

this video is a good example of portrayals of a dystopian future. this genre is widely explored and goes into depth about the dangers of progression in technology and how the future is so unpredictable. films like this keep the demographic enticed and entertained by exploring possible technological breakthroughs and the harm that they could one day deal to society. this particular theme scares the audience due to the fact that this could happen. i think audiences also like futuristic products as its new and unseen and the future is unwritten so creators have a lot more freedom to create their vision in an unobstructed way. i think short films like this are produced as a way to shock the audience but also to prepare them for any possibility as none of us know how society and the world is going to change in 10 years time. films like this also desensitise the audience so if the possibility of this ever becomes closer to real they react in a less conscious way. publishing this video on YouTube also helps to reach the target audience of younger people 16+ as the majority of people of that age tend to watch more media  online. the producers clearly analysed their target audience to see what the best publishing platform would be for their product. at first this video can be misleading as the colours and camera angles portray a false sense of happiness and safety.

this animated video also plays on the theme of future by using dystopian elements to create a dark portrayal of what life could be like. this particular video makes me think that in this timeline our lives only serve one purpose as it shows that humans are no longer in control. i think this particular video is clever as they also play on how the media influences people in the scenes where the family are sat around the TV. by utilising animation the producers are able to create scenes which in most cases would be impossible to film on a tight budget. i think this is clever as they have utilised their skills to produce the highest quality video possible. i think the use of grey scale colours at first creates a sense of familiarity with the past as it looks almost retro, however as the short film progresses it begins to look dimmer and more depressing as the viewers come to terms with the plotline. the music that the producers use also further portrays the link to the past as they make use of classical music throughout. the way they edit the scenes together is also particularly clever, as a viewer you quickly come to understand that the people in the animation are almost stuck on repeat following the rules every day and following the same schedule. the repetition also further portrays the dystopian genre.

this documentary is quite different in comparison to the other videos i have previously analysed. in comparison, the codes and conventions of this documentary compared to the short film i analysed are quite different. this production relies heavily on text instead of purely audio, it also makes use of a lot more B roll with a commentary and snippets of speeches held over the environment and the future to come. this video doesnt focus too much on how we are changing the world but more about how the world is constantly changing around us. i think the producers make use of high definition visuals and bright colours to keep the target demographic enticed and to make them keep watching, this production is different from the others as it does hold some factual information and does educate the audience, however the information isnt completely factual as it is just a prediction. the themes for this particular product focuses on the bigger picture of the future of the Universe not just our planet, this is different as they highlight a lot of little known knowledge such as about how a star dies and how that would effect its surroundings.

this clip is a trailer for the film The platform, this film is a bit different from the previous as it utilises a different streaming platform for its audience. Netflix is one of the best platforms to add to due to the fact of its immediacy and wide usage. this video also follows different codes and conventions to fit the purpose of the video. The trailer uses a lot of quick cuts between multiple scenes to create a short storyline which is aimed to entice the target demographic to watch more. This is also quite typical of this particular genre. the trailer uses a lot of greyscale colours to set the scene for the dystopian future. i particularly like where they used a red light as it made the scene darker and more intense. I quite like this trailer as the plotline is very interesting and leaves viewers wanting to watch more. i also think this theme would be quite scary for the audience as the “hunger games society” is a very controversial idea with people conspiring that there is a possibility it could happen. they use a lot of non diagetic sound to create effect and

i think this picture is a good example of Futuristic photography. i think this fits the theme as it utilises a modern urban environment and bright hues to create a well lit metropolis. there isn’t really a main focus to this image which makes it quite a good photo to look in depth to. the photographer has played around with shutter speed to keep the shutter open for a lot longer to create the light blurs you can see above the train track. The perspective of the camera breaks the image into different levels. i particularly like this photo as the lighting is clever and it shows a future that is familiar. i think the photographer decided to take this photograph later on at night to make it look less crowded and populated almost like everything is self sufficient and autonomous, this adds to the futuristic aesthetic. i particularly like the way the photograph has been composed and i think i could possibly use aspects in my future ideas.

i quite like this photo as i think it also shows an almost dystopian future where everybody serves the same purpose almost like everyone has been replaced. the photographer utilises a wide angle lens to make sure the viewer gets the full perspective of the scale of the space. the photo is also very monotone and plain, i think this adds to the effect as it relates to the autonomous society where everything is the same. i think the blur on most of the people adds to the effect as only one person really stands out which is the man at the bottom, i think Christian Stoll has done this as a way to show that he is different from the rest of the people around him. the escalators in the photo look almost endless as you cant see over the horizon.  The photo was taken for the company Microsoft, the photographer has done photos for multiple big companies such as IBM, BMW and General Electric. i think the photographer has gone to take this photo at an offpeak time so there is less people to help create the aesthetic. i think it will connect to my future work as it helps give an example of what you could expect to see, for example a lot of futuristic photos show huge man made feats that look quite unique and different.

this photo was created by the photographer Francesco Romoli, his idea behind it was that he believes that at some point in the future we will become part human, part machine. i think it is particularly clever how the artist has utilised 19th century portrait photography and edited the photos to look almost surreal and dark. in the image we see  children stood holding hands for the photo, however they have been manipulated in editing to become part human with one girl having metal legs and the boy losing his head for a robotic one. i think the photographer uses technology from a different century as a way to create contrast in the photograph without using any colour, it clearly stands out. i think he has done a particularly good job in the editing phase as the photo looks oddly surreal and quite realistic for what it is. the photo was taken to represent the wild fantasies that he imagines in his mind and how his version of the future looks like. i think i can learn from this photographers work as it makes me think that my idea of the future should be how i envision it in my head and not influenced by anyone elses versions.

ideas

My first Idea was to create a promotional video for my workplace as it links in to the key word of future as after i finish my course i will be working full time there. my aim is to film an advertisement showing off the trampoline park and all of the activities it has to offer. i quite like this idea as it is quite a unique idea and i feel there is a lot of different things that i could film in that environment such as flips and tricks, the attractions, the cafe and the company mascot.

My second Idea was to create a Horror Trailer based around the current social isolation situation that is currently happening. i would like to divulge into how isolation can effect mental health and how a situation like this could be potentially terrifying for someone with underlying conditions. i think this idea could be quite effective as it is something that really could happen in the future depending on how long the social distancing measures stay in place for.

task 1

who am i?

i chose to use this picture because i think its quite colorful yet everything else is pretty dark but it connotes to me that there is always colour in life.

What did you look like when you was younger?

i chose this photo as i think it represents me and how my personality was as a child, i was quite shy but always smiling and laughing.

what is your personality like?

i think this photo shows I’m quite a relaxed person and that i just go with the flow and look for the better sides of the bad things.

what would you be doing if you wasn’t in college?

if i wasn’t in college i was going to join the royal navy or probably not doing much good for myself so i thought the blue color represents the road that i could have gone down.

who inspires you?

task 2

Basic Brief

create a 1-2 minute long introduction to my “Home” documentary.

include:

• B Roll
• Voiceovers
• interviews
• narrative
• audience

Or, create a poster that relevantly advertises a documentary film.

i chose to try and create a poster that represents a home to people who didn’t have anywhere else to go. the building in the poster is an abandoned orphanage, this particular orphanage is a host to folk tales in the area and many people illegally go and explore the inside of the derelict building. i thought i would follow the themes of the folk tales and create the poster with darker and more scary characteristics. to make this poster typical to the genre, i sourced an external Font to further develop the poster. if i was to re-do this project and have a little more time i would have tried to get some permits for the building and film some footage or some photos from the inside.

task 3

for this particular task i chose to try and represent things that we as a species take advantage of, i think we do not realize just how much of an impact these certain things have on our everyday lives.

for this photo i thought i would emphasize how we take time for granted and how we don’t spend the limited amount of time we have being productive, we typically waste a lot of it.

for this photo i tried to highlight our reliance on technology and how we take for granted the ways it has changed how we live.

for this picture i wanted to show how we take nature for granted and how slowly but surely we are changing our planet in an irreversible and negative way.

clean drinking water is yet another thing that we, as a first world country, take advantage of.

for my final picture i decided to take a picture of coffee. coffee is yet another natural resource that we have abused and kept using excessively when coffee beans are becoming more and more expensive and less are growing.

task 4

for this task i was asked to create a series of abstract photos. i attempted to make a few photos that are quite confusing and not in enough detail to realize exactly what is the subject of the photo.

this photo was a corner of a damp wall where there was a lot of dirt and cobwebs, i tried to capture the image in a way that changes the perspectives and in this photo i personally think it looks like a set of stairs.

for this photo i took a picture of a wheel on a large bin from really close in an attempt to hide exactly what it is.

for this photo i tried to use the mirror as an angle to distort the views of inside the car, however i don’t think this photo work.

task 5

For this task i chose to take abstract photos of things that make a home feel homely, to me this mainly means little details around that have an almost warming effect and are an integral part to a family home. this includes exposed wood, candles and scents, atmospheric lights and many other little details.

in post production i chose to alter the level of exposure to darken the dark areas but also to decrease the glow coming from the source of light to clear the image up a little bit.

for this photo i wanted to alter the perspective of how we view things around us, i also wanted to catch the grain of the wood.

for this photo i decided to alter the photo by adding duplicates of the image in different opacities to add a layered effect that creates a dream like haze.

for this image i decided to also show perspective but i also chose to slightly posterize this image to change how the shading in the grey was effected by the source of light.

i also decided to alter this photo by using a similar effect of layering images over the top of the original. i also chose to use different pictures of the flame so they aren’t exactly the same, however it did not give the effect i was hoping for due to the difference in flames being almost indistinguishable.

Conclusion

overall, not all my tasks came out in the way that i wanted to, however over the past few weeks of doing them i have learnt a lot about abstract and other types of photography that i wasn’t completely familiar with. some of my photos look better than others so I’m not disappointed with any of my work as it was just a learning curve. I also had to make do with the equipment available to me using a less powerful camera so i think my work has come out at a high standard considering the hiccup i faced. this project was also different due to the fact that there was multiple weekly tasks which was a lot different to the bigger projects i am used to taking on, the time restraints were a challenge however it was a good task to expand my portfolio.

Research

Ansel Adams brings together amazing landscape photography with a greyscale twist that accurately portrays shadows and shows contrast between the light and dark. Ansel was also a photographer from the mid 20th century so i think the amount of detail that his images contain is quite good considering the lack of modern technology. his pictures look particularly crisp and sharp. the photo shows a rocky landscape and mount Williamson in Nevada. the photo also follows the line of the horizon to separate two distinctively different areas of the photo. Ansel Adams is an advocate for preserving the environment so i believe he took pictures like this to highlight the beauty of nature. i personally like this photograph due to how sharp and focused the image looks considering it comes from the 1940s onwards.

Final Product

evaluation

overall, i think this particular photo follows the correct styles and is influenced by Ansel Adams’ landscapes. if i was to do this project again i would experiment with a different location to try and more accurately recreate Adams’ mountain views. i faced a few problems such as the location i chose to take photos of was quite out of the way and a lot of the areas around this location where slippery and quite hard to stand still. i think my research helped my final outcome as it is clearly influenced by Adams’ previous work. over the past few photography tasks, i believe i have steadily improved with my camera skills and i believe my shots are being put together in a more professional manner.

Better Call Saul is a series created by the creators of breaking bad, it is a satyrical representation of Saul, the witty lawyer originally devised in the series Breaking Bad. the series is set a few years before the fan favourite storyline of Heisenberg (Walter White) and Jesse Pinkman, Walters ex student. “Better call Saul” follows Sauls personal life and career years before we initially meet him. The show explores how his life changes in such a short time frame. at the start of the show we see that Saul Goodman is working a dead beat job behind the counter of a Cinnabun store. Anyone who has watched the shows predecessor will know that this is a very confusing start to the show because Saul appears to have a stable and well paying job in being a lawyer, although he takes some dodgy cases. we then see Saul watching an old VHS tape of his advertisement with a heavy heart. The scene ends and cuts to a flashback to 2002. we see Saul trying to seize a case which involves the embezzlement of 1.6million dollars, but unfortunately he doesn’t get chance to take the case. saul goes to Hamlin, Hamlin and McGill, a company that his older brother is a founder of. at the time his brother is off sick from work for an apparent electromagnetic hypersensitivity. later we see saul staging a fraudulent claim with 2 kids he previously saw trying to scam him, he decides to take advantage of their acting ability and puts them to use. they plan everything out and the time comes

although Saul is a bit of a ‘swindler’ i do feel sympathy for him due to the fact of how much his life has changed and the emotions he shows looking back on it. nobody should feel unsafe when they are getting on with an average life and Saul got really unlucky in how quickly his life changed. he got involved with dangerous people in a way that he could not have predicted, although he tried to commit insurance fraud by staging a car accident, he did not deserve the trouble that came with all of his actions. However, i do believe every action has a reaction so it is his own fault for his career falling apart.

the producers of the show are very clever in the way that they use camera angles. in this scene shown above they use a mid shot to show both characters in the shot, this helps represent their body language, chuck is portrayed as fairly relaxed and like he knows what he is doing whereas Saul is portrayed to be on the edge of going mad and very frustrated and tired. this shot is also used to show how the argument goes back and forth between the brothers.

towards the beginning of the show they also use an establishing shot of a nice expensive car. the car then drives away to show the real focus of attention which is Saul in his old car which looks neglected and as though it is falling to pieces. this shot is clever as it makes the audience believe we are jumping into the storyline of a rich crooked lawyer when in actual fact we are about to see the rise and fall of Jimmy McGill as a lawyer and the troubles that came with his career.

in conclusion, i enjoyed this episode as i feel many aspects were professional and entertaining to the target audience, i feel like this show was well made and that it was clever how they did certain scenes. i particularly liked the back and forth action from the future and the past.

primary research

Primary research is used by researchers to collate data directly, rather than depending on data collected from previously done research. Technically, they “own” the data. Primary research is solely carried out to fix a certain problem, which requires a lot of analysis.

there are many advantages to using primary research. for example, the research is up to date and relevant to your target audience around the time your research was completed. this improves accuracy because for example 16 year olds could give different answers than 16 year olds nowadays.

there are also disadvantages to primary research such as it can cost a lot more money than for example secondary research costs. this is due to the fact that it is time consuming and you source your focus group yourself.

an example of primary research would be location recces, i have personally used this kind of research as a way to piece together the filming locations and to scout out the environment

secondary research

Secondary research is the data collected by someone else other than the actual researcher.  This  can be gathered from  records, books, statistics agencies, etc. Research done using this is widely available.

there are many advantages to secondary research. for example,  time and cost that is needed to collect secondary data is less than what you need to collect primary data. Data is available freely or at far lesser cost through secondary sources.

there are also disadvantages to secondary research. such as, the data could be really inaccurate due to the fact that you are relying on someone else to find information for you, there is a possibility the information could be false.

there are many examples of using secondary research such as reading a book that someone else has written. If you actively seek out the information without conducting the research personally then you are using secondary research.

thematic analysis/research

Thematic analysis is one of the most common forms of analysis. It emphasizes  recording patterns within data. Themes are patterns across data which could be important.

thematic analysis provides a highly flexible approach that can be modified for the needs of many studies, this is a big advantage as it could help multiple people and can be utilized to work for other things.

a survey on video games bought by users aged 15-20 would be an example of thematic research.

Short film screening

i have conducted my own primary research by screening one of my previous short films to an audience of 16-20 year olds. I did this in order to gain a more personalized outcome. i screened my “Stalker” short film and received feedback from the audience, i then took that feedback into account to improve on my future work.

Contextual research

contextual research is useful, however it has many downfalls such as, the research has a chance to be inaccurate. photos, sketches and films and other media forms are a type of contextual research, for contextual research, you actively have to gather information from the research subject.

Analysis

The type of research you decide to use heavily relies on many different circumstances such as your budget, timeframe and idea. for some projects primary research isn’t necessarily needed due to the amount of research already published and available. However, if you want your research to be reliable and perfect for use with your project then you should commit to primary research. although primary research is more time consuming and costly, it is worth doing if you have the time to sacrifice for the reliability of your research. Secondary research is worth using in a situation that you dont have the time to commit to researching and when you dont have the funds, choosing the right type of research is all about the situation but primary research is strongly advised where possible.

Brief

for this task i am asked to analyse how social media sites can engage an audience and promote a media product. i will have to analyse the following social media platforms:

• Instagram
• Twitter
• FaceBook
• Youtube

i will have to answer the following questions for each platform:

• how is the platform effective in engaging thew audience?
• how is the platform effective in promoting a product?
• give an example of a media company/product that has successfully promoted a product on the social media platform?
• what are the advantages/disadvantages of the social media platform?

____________________________________________________________________________________________

Instagram

Instagram is a social media platform that is particularly effective at engaging the audience and also engaging with the audience.  Instagram works closely with social media influencers to build different fan bases and to strike a connection with them. this broadens as many influencers build followers who spiderweb to other influencers. this also helps marketing a product due to a broader audience. Instagram also hosts profiles of high profile brands or shops such as the BSTNstore or TheSoleSupplier which sell limited release stock of clothing and shoes. Instagram also uses hashtags to put peoples posts together so the target demographic can search for a word or phrase and find multiple influencers and average users alike. Instagram also hosts sponsored advertisements from big brands such as Experian. One of the main disadvantages to instagram is the fact that you have to upload a photo or video on every post, also there is nothing that sets sponsored ads from normal posts apart from a small text underneath the title. however instagram is a relatively good platform due to the fact of how easy it is to reach a wide audience.

these advertisements from @benandjerrys and @levis are successful due to them reaching a wide audience. they manage this due to their ads being sponsored and paid for to reach a wider range.

Twitter

Twitter also takes advantage of social media influencers to engage the audience. the influencers also help market product by spreading awareness. the platform is effective in promoting products because various influencers will talk about the subject or object on their feed. the platform is also effective due to the fact that the audience gain feedback and are actively consuming the product, in this case replying to the thread.

adidas has successfully marketed products on Twitter, they did this by interacting with their followers on their causes for concerns and any questions they have. they would also slide a little advertisement to one of their products. i believe twitter is a good way to advertise products in a sense as the audience will be consuming it more actively than they would on most other social media platforms.  however i also think advertising on  has some disadvantages due to the fact that there are many inactive twitter accounts and twitter will not give your brand the exposure that a platform such as Snapchat could. another disadvantage is that twitters feed is already overly saturated with advertisements and promotions.

Facebook

Facebook is an effective platform to engage an audience due to the fact Facebook has millions of active users and the feed of ads is incorporated in between posts and sometimes in the middle of videos. Facebook is also effective at promoting products due to the fact that Facebook hosts a share button which can be taken advantage of if the product is promoted correctly, if the hosts of the advertisement make it relatable to the target audience theres a chance it will be shared and be seen by a whole list of new people.  huge names such as BetFred and WilliamHill have successfully had ad campaigns on Facebook, their preferred method is an ad interruption mid way into a viral video shared on Facebook. Facebook pages are also a successful way of advertising on this platform.

there are many benefits to advertising on Facebook such as it provides small businesses with efficient results even though they have a small budget. there are also some disadvantages though, such as some users scroll past the ads and you are not guaranteed any engagements/results.

YouTube

youtube is a platform that is particularly effective at engaging the audience due to the fact that there is so much freedom on the media that as the consumer you consume. there are millions of videos to choose from so the viewer is always watching something they find engaging. youtube is also particularly effective at advertising due to the fact that it remembers particular topics you have googled recently to cater advertisements to you, this increases effectiveness as the consumer is more likely to click on the advertisements. Burger king have successfully ran an ad campaign on YouTube. there are many advantages to advertising on this platform such as, statistically the consumers trust youtube ads more than the other platforms. there are also disadvantages such as the fact that there is so many other ads to compete with.

for this production i am tasked with writing a written report about the many methods of gathering audio in both moving image and audio production. i am also to discuss the importance of sound in modern filmmaking and audio production and how it creates meaning for the audience including detailed illustrative examples and analysis of existing work.

diagetic and non diagetic sound

Diegetic sound is a noise which is heard and appears to be coming from a source on screen. They are noises which have not been edited in,for example speech between characters or footsteps.  Non-diegetic sound is a noise which does not have a source on-screen, they have been added in. this could include sound effects or foley sounds or theme tunes. producers usually add non diagetic sound as a way to add effect, drama or tension to their production.

censoring

this video shows the power of censoring words in visual productions, it can change a whole aspect of a specific clip. however, censoring provides a purpose. censoring profanity can help bring down the age rating on a video. this is important because a lower age rating can broaden the target audience and can increase the amount of views the media production receives. censoring also helps stick to the standards and laws set in place to protect people under the age of 18 to assure they don’t see content too explicit. laws in the UK monitor what goes onto television and at what times they do, for example, you are more likely to hear profanity on TV after 9pm.

dubs

this program is an example of a foreign production being repurposed for an audience that speaks a totally different language. they will source english speaking actors to voice over the original clips to make it understandable and grammatically correct to a different demographic. Money heist is originally a spanish TV series purposed for spanish and spanish speaking countries around the world, it was published on the streaming platform netflix. the producers then sourced english actors to voice over the final product. the “dubbed” TV program me could then either be re published or used as an option on the original video to switch to the dubbed version. doing this helps this program expand their audience which could potentially increase overall profits.

camera microphone

when you start filming a video without plugging in your external microphone, there is a possibility your camera will still capture audio depending on if your model of camera has a built in microphone.

there are many advantages to using the built in microphone.these include, ease of access, the user can record sound relatively easily without having to pay extra money just to record audio. the microphone will also be at a condensed size making it easier to transport and relatively light compared to other microphones. these microphones also pick up a range of high frequencies easily.

there are also many disadvantages to using the built in microphone such as the quality of the recording is nowhere near the quality that say, a boom mic would capture. there is also a limit the the maximum level of signal the microphone can pick up. these microphones are also more complex and are adversely effected by temperature and humidity.

as we can see in this clip, the microphone isn’t perfect, there are many downfalls to using this kind of microphone. the audio picked up, without editing, is not at a loud enough and clear enough level that it is viable for a professional production. the microphone is muffled and unclear.

shotgun microphone

the rode microphone is a high quality directional microphone that is made to work with a variety of DSLR cameras that have microphone input and can provide power to the mic. this microphone has a frequency of 100Hertz.

there are many advantages to using this type of microphone such as, the microphone has a higher quality than the built in the built in microphones. they pick up a wide range of frequencies and are more resilient than the built in mic.

there are also numerous disadvantages to using this type of microphone. these include; the camera still doesnt have the best quality of recording and the microphones are quite big so sometimes can get in the way of the shot if not set up properly.

this microphone picks up the sound better than the built in microphone did. it picked up the sound easier, it was louder and there was clarity in the recording, however it also picked up the background noise which made it harder to hear what was going on. once again this wasn’t the ideal recording device to use due to the fact that there was so much noise picked up. this happens due to the fact that the microphone is a lot larger and significantly more powerful than the built in microphone. you can also use an attachment for the microphone when filming in slightly windy conditions. this is called a “dead cat” it is given this name as it is a fluffy glove-like attachment that slides over the microphones foam.

digital recorder

a digital microphone recorder records the audio in a digital format and digitally modulated. there are numerous types from wireless handheld ones to digital studio microphones.

digital recorders are the best microphones for quality, there are no moving parts and are generally high quality and well built. the portable recorders are fairly easy to use due to a simple User Interface.

there are disadvantages to using this kind of microphone however such as the fact that you may have to use a seperate SD card to store the audio files on which isnt always accessible.

in this short audio clip we can hear that the audio is picked up clearly and with a bit of editing and evening the audio levels out, the sound will be higher quality than any other type of recording which i have discussed.

boom mic

a boom mic is a type of external mic held by an audio technician. this mic heavily relies on microphone placement to gain the best quality without the microphone being in shot. these types of mics are usually used in high cost productions.

there are many advantages to using these types of mics such as it can cut down the production time if used correctly. the quality of the microphone recording is far superior to most other microphones.

there are also disadvantages to using boom mics such as, they can ruin full clips if the boom mic is seen in just one frame of the clip. unusable clips take up extra storage which can increase production time.

sound booth recordings

sound booth recordings can provide a dampened and crisp sound. this type of recording is usually used for voice-overs of animation or for songs and soundtracks. booth recordings are also sometimes used on music videos.

typically for this kind of recording, you are going to need to film separately which can be more time consuming unless the video production set in the booth.

there are also benefits to recording in a booth due to the fact that everything is linked up to the computer and recorded. there is a lot of equipment in the surroundings which could possibly benefit the recording.

foley sounds

foley sounds are when you make sound effects using every day objects and the environment around you. it is a way to improvise and make appropriate sound effects such as a horses gallop. it is named foley sounds after the effects artist jack foley.

Lapel mic

lapel mics are used in many aspects of media. they are heavily used in news reporting and interviews due to their simplicity and their ability to record multiple people closely to gain a sustained volume of voice.

lapel mics may not deliver the best quality of recording but they are reliable and appropriate for what they are used for. they sometimes stop working but high budget companies usually take spares in case of malfunction or breakage. they are relatively low cost and small making them easy to conceal.

i had problems getting the lapel mic to work, however i do know they are significantly better than the built in mic and provide a sound that is far better in quality. these mics provide a louder and clearer sound due to how close the microphone is to the speaker.

music

music is heavily used in media production to add tone and to keep the audience entertained during downtime or during B roll. music can help set a theme for the whole production and can help portray emotion in upsetting scenes. an upbeat song can set an excited mood. the target demographic are also effected by the music as music can change peoples emotions completely. if the audience are feeling the same emotion as the actors which can help keep them on track of the story and make it relatable.

summary

in conclusion, through this investigation i have found out that Digital Audio recordings are the most professional way of recording audio as the benefits far out-beat the disadvantages of the device. the audio is far superior to any other device we tried recording with, the audio was clearer but also had a louder volume and picked up the frequencies better. as a film maker there are many problems we face on a daily. as part of the job description it is essential to ensure the best sound quality is captured at all times, for example this could mean we  take extra steps to ensure the mic doesnt pick up the wind too much or ensure the quality is of its best. to resolve these problems i would ensure i am using the write device for the right moments, for example i would use a lapel mic in an interview situation, and then a shotgun microphone or digital microphone recorder for a staged performance such as a short film. if i was to use the shotgun microphones i would also ensure i use the “dead-cat” when filming outside to reduce the noise the wind creates. throughout this project i have learnt how to resolve common problems that occur when filming with different kinds of microphones, i have also learnt the situations to which microphone should be used for and when. The most important information i have learnt from this project is ultimately which microphone is better overall and to conclude the digital audio recorder is considered superior. this will help develop my work as i can take this information into account and ensure to use it in my future projects, this will improve the quality of my work whilst also building a professional ethic.

i was tasked with working with a member of staff named Dave Foy. in our brief we had to portray our subjects in a specific way, i chose to represent my subject in a way that shows their typical day to day tasks that he has to complete at work.

the following is a short interview i held with Dave to gain an understanding on how he himself would like to be portrayed.

overall i believe the photos captured his day to day work life pretty well, dave is a Health and Safety manager so in his line of work he has to check on various pieces of machinery and gauges. he also has to speak to students and staff to check that they are not breaching the health and safety laws.

This photo was taken by Alec Soth. There are many ways of interpreting this photo, however, i see it as though he is a mechanic for aeroplanes or possibly a pilot, i believe he has a hobby to do with planes and that this photo takes a professional approach to show how his hobbies led him down his life path. i also think this photo hints towards his loneliness and isolation due to his location seeming like it is in the middle of nowhere, this makes me think he focuses on his work and hobbies and nothing else.

ideas generation

for my idea i would like my photo to be in the same sort of style as Alec Soth as i like his cartoonish style which carry an undertone and a message. i would like my photos to link to the subjects life such as their profession and/or hobbies. i would like my photos to have a flow to them and to capture the person as they are, to do this i will make sure they are comfortable around me and give them no warning as to when i take the picture so they don’t have time to react.